[Water Consumption]

It is possible that your cash is being spent to grow assets. If this isn’t the case, we suggest that you have an independent third party do a thorough check for embezzlement. We’ve seen thieves pull amazing stunts to make the books look right on the surface while they siphon cash out of the business. It is possible to have a profitable business and even have a positive cash flow, but not be getting a good return on investment, or ROI. You initially funded your enterprise with a $150,000 investment (we’re assuming that you didn’t put any other cash into your business). Let’s assume your annual profit is $1,500 and that this is also your cash flow. ROI is calculated as profit helpful site divided by the investment. In this case the ROI would be 1% — not an impressive performance. At this rate, it would take 100 years to earn back your investment. Depending on the specifics of your situation, you should target at least a 10% to 20% return on your investment. To return to your initial question, you are making money if your business is profitable.

https://richmond.com/zzstyling/column/ask-doug-polly-assessing-the-financial-health-of-your-business-is-not-a-one-dimensional/article_2ae930f9-255b-579d-9a87-b6f63f4b996b.html

[Traffic]

With operations based out of its Paris headquarters, Publicis Groupe will work across 32 markets in the region, including France, Germany, Italy and the U.K. In a statement, Publicis Groupe explained that its offering will utilize the holding company’s connected capabilities to create an end-to-end customer experience incorporating creativity and supported by the infrastructure of its scalable offering in Europe that offers nuance to local markets. An expansion of its existing relationship with Mondelēz, which includes media duties in the U.S., China and Southeast Asia, Latin America, the Middle East and Northern Africa and creative for biscuits and gum brands, Publicis Groupe will integrate content studios with the holding company’s existing Power of One team for Mondelēz International. “We are delighted to not only be expanding our partnership with Mondelēz International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience,” Publicis Groupe client lead Fran Pessagno said in a statement. “The model will draw on the strength of our connected capabilities across creative, media and production at Publicis Groupe.” The appointments are effective immediately, with phased transitions beginning at the start of next year and finalized transitions anticipated by the end of 2021. The European region represents about half of the content production budget, according to a source with knowledge of the account. “We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose,” Mondelēz International agency ecosystem leader Meghan Johnson said in a statement. “For Mondelēz International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem.” The appointment follows a review that included Accenture Interactive and WPP, according to a source with knowledge of the process.

https://www.adweek.com/agencies/mondelez-turns-to-mediamonks-publicis-groupe-for-new-content-production-model/